Empowering people to build economic mobility.
solid provided strategic communications, community engagement programs, press/media outreach and civic outreach services to the Charlotte-Mecklenburg Opportunity Task Force, now known as Leading On Opportunity. The Task Force was created to develop recommendations that broaden access to economic opportunity for all residents of Charlotte-Mecklenburg. This work was a call to action from civic leaders to expand economic mobility possibilities for all residents of this rapidly growing and diverse community.
solid created an omni-channel outreach and engagement strategy that gave people multiple points of access into the community effort from live events, social media, website, traditional media, collateral materials, discussion kits, workshops and stories from real people living real lives that can share, inspire and help create solutions that work.
Data can be dry and inaccessible to many people. To expand access to information about economic mobility, solid created an infographic describing the five key drivers of economic mobility - segregation, social capital, income inequality, family structure, and school quality. Key facts were included for each driving force to inform discussion and create awareness.
Communities change when people are engaged, informed and given access to opportunities for participation. We believe it is vital in community engagement work to offer multiple paths for participation and multiple platforms for access to information, facts, data, ideas and stories at the heart of shared challenges and opportunities.
Community workshops across Charlotte-Mecklenburg brought thousands of people together to learn more about economic mobility and to share their ideas for creating equitable and successful strategies that could lift people up no matter their zip code and background. Conversation packets were available for hosted conversations as well as self-guided conversations at home for neighbors, families or colleagues at work - the idea was to jump-start discussions in places and ways people trusted.
See the Opportunity Task Force Final Report (right) recommendations to build economic mobility. The recommendations reflect input from subject matter experts, community members, national experts and task force members.
People from across the community shared their stories, challenges and ideas about opportunity and economic mobility on social media, through the Opportunity Task Force website, and by short videos within a media outreach platform created and managed by solid.
solid created and managed a social media outreach component of the Opportunity Task Force effort to expand the reach of the task force and boost opportunities for people to be involved in the overall effort as work progressed. The goal was to avoid publishing a final set of recommendations TO the community, but to share recommendations FROM the community created WITH their voices, ideas and perspectives.
solid created and activated an earned media strategy to share the work of the Opportunity Task Force and invite people to participate through large community workshops, small group discussion sessions, social media and on the OTF website.