from the story of a Southern city comes a New South vision in action

In a community that is growing in population and diversity, solid helped the Community Building Initiative forward the organization's mission to "intensify the commitment and increase the capacity of individuals and organizations to build a more inclusive and equitable community" with a comprehensive communications platform, brand narrative and engagement programs such as I See Your Point and the Different Together Is Better campaign.

“Different Together Is Better” highlighted the community equity and inclusion work of Community Building Initiative through an awareness campaign that leveraged images of paired everyday items to convey the value of diverse strengths joined together in shared purpose. The campaign was launched at a CBI gathering of stakeholders (short invitation video produced by solid to right).

Attendees at the CBI Annual Stakeholders Breakfast explored the topic of difference as a source of community strength and shared their own stories of how and why different together is better.

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Collaboration is a solid value.  Dedicated leadership from CBI's Dianne English, Christi Robinson Lee and Annetta Watkins Foard, fantastic brand graphic design from Adam Roth and authentic people images from Frank Balthazar came together across multiple SOLID projects with Community Building Initiative.