can a positive story we craft together help save the world? we think so...
The goals of The Copenhagen Story, later renamed Converge, were to build a positive narrative about the future, share it in ways that reach people and engage them in creating the next chapters about the future. Through an aspirational, social approach, we set out to shift the narrative about climate change from doom and gloom to…we did it!
Created as a lead-up to COP15 in Copenhagen, The Copenhagen Story (later re-named Converge - Where the Good Life Meets the Green Life), established a baseline narrative on a platform that allowed wiki-style participation and attempted to change the tone about our climate future. Take a look at The Copenhagen Story/Converge Overview at right.
The 2009 Copenhagen Story was created in advance of that year’s UN Climate Conference in Copenhagen, Denmark. The project sought to approach the climate crisis with a story approach over data and statistics. solid created this short video to introduce The Copenhagen Story to potential partners and stakeholders.
Collaboration is a solid value. The Copenhagen Story's (later named Converge) invitation to collaboration and shared vision reflected the evolution of the project itself. Co-founders Lisa Renstrom and Tracy Russ worked together with dedicated teams across the US and Indigo Creative Studio to nurture Converge.